OPERATOR BENEFITS

A PREMIUM ATTRACTION. A SMARTER COMMERCIAL MODEL.

BLACK BOX has been designed around the realities of operating an attraction, not simply the technology inside it.

Its compact footprint, off-site manufacture, rapid installation and self-contained design allow operators to introduce a premium immersive ride without the infrastructure, construction programme and complexity normally associated with a major new attraction.

BLACK BOX uses premium materials, commercial-grade technology and specialist engineering throughout.

Its efficiency comes from the way the attraction is designed and delivered - modular construction, off-site integration and a focused specialist supply chain reduce unnecessary infrastructure, site work and project overhead.

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OWN IT. MOVE IT. REINVENT IT.

ONE BLACK BOX. MULTIPLE LOCATIONS. MULTIPLE EXPERIENCES.

Group of business professionals in suits standing and talking in a high-tech, digital exhibition or conference setting with large screens and holographic displays.
Inside a luxury retail store with illuminated shelves displaying sneakers, a digital sign for Loewe, and mannequins dressed in fashionable clothing, with decorative lighting and glowing floor design.

Our experience spans everything from large-scale temporary brand activations and major international events to permanent installations, immersive environments and virtual studios.

We know how much time, engineering and investment can go into creating a temporary experience only for much of the physical build to be dismantled or trashed when the activation ends.

A crowd of people walking outside an Acer store with modern buildings in the background.
A row of futuristic theater or cinema seats designed to look like robotic arms with blue and black colors, red headrest cushions, and a high-tech appearance.

BLACK BOX offers a different model.

Group of performers on stage celebrating with raised hands, dressed in colorful costumes, with stage lights and backdrop in the background.
Group of people standing in front of a large red screen at an event, some wearing high-visibility vests, indoors with metal scaffolding around.

The core attraction becomes a reusable asset. Deploy it for a short-term pop-up, seasonal attraction or brand activation, then move it, rebrand it, change the content and put it back to work somewhere else.

For operators, agencies and experiential businesses, that opens up the possibility of owning a fleet of ready-to-deploy immersive attractions, with each BLACK BOX capable of easily taking on a completely different identity from one project to the next.

Audience watching a digital presentation on a large screen, displaying an animated roller coaster over a forest with roller coaster tracks, large rocks, and bright colors.
Group of people observing a large digital screen displaying a simulated cityscape with cars, hearts, and other graphics, in a modern indoor setting.

  • Theme parks

  • Visitor attractions

  • FECs

  • Museums

PERMANENT

  • Brand activations

  • Festivals

  • Seasonal events

  • Shopping destinations

POP-UP

  • Experiential agencies

  • Entertainment operators

  • Multi-site venues

  • Touring attractions

FLEET

THE COMMERCIAL CASE

BLACK BOX has been designed not only as a compelling guest experience, but as a commercially productive attraction.

With practical throughput of up to 68 riders per hour, the BB/08 can add significant ride capacity within a compact footprint. Operators can include the experience within general admission to strengthen the overall guest offer, or introduce an upcharge model to create a direct additional revenue stream.

Its relatively small footprint, rapid deployment and ability to refresh or completely re-theme the experience also give operators the flexibility to respond to changing audiences, seasons and commercial opportunities without replacing the attraction itself.

The result is a premium attraction designed to keep delivering — operationally, experientially and commercially.

BLACK BOX throughput and revenue examples

Illustrative examples only. Throughput of approximately 68 riders per hour assumes eight riders per cycle and a total cycle time of around seven minutes, including the ride, loading and unloading. Actual throughput and revenue will depend on operating model, ticket price, utilisation, opening hours, venue attendance and other site-specific factors

BUILT FOR OPERATORS. DESIGNED FOR REDEPLOYMENT.

BLACK BOX isn't limited to a single location or experience. Its modular construction and adaptable content system make it a compelling option for operators and experiential agencies looking to maximise the potential of their investment.

Permanent attractions

Introduce a turnkey immersive motion ride to an existing theme park, family entertainment centre or visitor attraction, without the scale of construction typically associated with a conventional dark ride.

Temporary installations and pop-ups

Deploy BLACK BOX for seasonal attractions, touring entertainment, festivals and temporary events, subject to site and installation requirements.

Experiential agencies and brand activations

Own a reusable immersive attraction that can be customised for different clients, campaigns and licensed intellectual properties. Change the visual content, exterior branding and themed experience without replacing the core ride system.

Refresh the experience, not the hardware

BLACK BOX supports new stories, interactive concepts and branded adventures, helping operators introduce fresh experiences using their existing attraction infrastructure

INCLUDED WITH ADMISSION

Add capacity and guest value.

POP-UP ACTIVATION

Deploy for temporary commercial or branded experiences.

UPCHARGE ATTRACTION

Create direct incremental revenue.

FLEET OPERATION

Own multiple systems and redeploy them between clients, venues and events.

FAQs

  • BLACK BOX is a turnkey modular immersive motion ride for theme parks, visitor attractions and entertainment venues. It combines an immersive LED screen, a three-axis motion platform, spatial audio and synchronised effects in a self-contained unit.

  • BLACK BOX is available in four-seat and eight-seat configurations, allowing operators to choose the capacity that suits their venue and operating model.

  • No. BLACK BOX uses an immersive LED screen around the riders, combined with motion, spatial audio and synchronised effects. Riders share the experience without wearing VR headsets.

  • The core BLACK BOX unit has a footprint of 6 × 6.2 metres. Additional space is needed for guest access, queuing, maintenance and any optional modules. The total installation area will depend on your venue and chosen layout.

  • The eight-seat configuration can accommodate approximately 68 riders per hour, assuming full occupancy and a total cycle time of around seven minutes, including the ride, loading and unloading. Actual throughput depends on ride duration, loading arrangements and the venue’s operating model.

  • Yes. BLACK BOX can be developed with bespoke ride content and exterior theming to suit your venue, brand or story. Optional pre-show spaces and architectural additions can extend the experience beyond the core ride.

  • Yes. Our in-house animation department can create a bespoke ride movie for your BLACK BOX system, based on an original concept or your existing characters, stories or brand. From concept and script through to CGI, animation, visual effects, sound and synchronised motion and effects, we can develop the complete ride experience. If using existing IP, you will need to hold the necessary rights or permissions.

  • Yes. Existing ride movies can be considered for use with BLACK BOX, subject to content rights and technical compatibility. We would review the footage’s format and suitability for the immersive LED screen, then assess how motion, audio and effects could be synchronised with it. Some content may require adaptation.

  • Yes. New ride content can be developed for BLACK BOX, allowing operators to introduce different stories, seasonal experiences or branded content. Each update needs to be coordinated with the motion, audio and effects.

  • Your venue will need a suitable prepared site, delivery access and the required electrical supply. Space for guest access, queuing and maintenance must also be considered. Site-specific requirements are agreed during planning, before delivery and installation.

  • Yes. BLACK BOX’s modular design allows it to be relocated to another suitable site. Relocation requires planned transport, site preparation, reconnection and recommissioning before the ride returns to operation.

  • Contact us with your venue location, available space and the type of experience you have in mind. We can discuss seating options, site requirements, ride content, exterior theming and the next steps for your project.